20. Ben Cohen
2012 rank: #6
Strapping as ever, rugby player turned gay icon Ben Cohen still has even the ficklest people won over, ostensibly for his sincerity but realistically for the fact that he gets paid to be photographed in his underwear all the time. Two years ago I wouldn’t have been sure that the novelty would last, but although he drops 14 places on the list this year he still has a ways to go yet before people forget about those cuddly-looking arms.
(A note about the photo: I have no idea where it came from; many versions of it appear online, most with a green dot in the top-left corner that I guess is supposed to suggest that this is hidden camera footage. The bulge also seems bulgier than we usually see from Mr. Cohen, so I’m a little unclear how authentic this is. But for more of him, click here.)